Job Description
Job Order Template Opportunity ID Number: 36961 Job Type: ? Direct Hire Job Title: Director, Media Client Company: Sprouts Contact: John Castanos Hiring Manager: Category: Marketing ? Company Industry: Retail Perm Fee %!:(MISSING) ??25%! Search Type: Priority Pay Rate: Client Bill Rate: Anticipated Salary: $170k base Bonus: Yes 20%!S(MISSING)TI 80%!c(MISSING)ompany performance and 20%!i(MISSING)s individual, LTI = 25%!e(MISSING)quity grant RSUs - 3 year vest schedule. Vacation Time: ?Yes Will Relocate: Yes Job Creation Date: 8/17/26 Owner BDE/ADM
(Who Won the Sales Presentation): Ash Account Manager: Mad BDE (Who Got Agreement Signed) : Ash # of Openings: 1 Type of Client New Client Address of Job: 5455 E. High Street, Suite 111
Phoenix, AZ 85054 Remote: ?Hybrid Published: Please Publish Reason Why Open: backfill How long has it been open? 4-8 Weeks # of Candidates in Play: 0 # of Competing Firms: 0 How did you get the Job? Cold Contact Did Company Originate From Inbound Lead? No Did Job Come From BH Automation? Kind of Feedback Timeline/Expectation: 48-72 hours Invoice Approver? Timekeeper/Approver? Recruiter on Intake Call: ?? ? Steph Z Recruiter Assigned? Steph Z Additional Notes: Director, Media Strategy & Planning - Intake Summary
Reporting & Team
- Reports directly to Jackie, VP and Hiring Manager .
- Jackie leads an 18-person organization spanning media, social, partnerships, influencer, field marketing/local activation, shopper marketing, retail brand solutions, and other growth initiatives.
- This role will directly manage 3 media team members .
- Role was upleveled from a Manager to Director , reflecting the scope and strategic importance.
- Will work heavily across other Director-level leaders and functions including Creative, Brand/Merchandising, eCommerce, Field Marketing, Finance and Analytics.
What Jackie Needs The biggest priority is finding someone with
significant analytical depth combined with strong media expertise and executive presence .
- Analytical depth is a HUGE evaluation point. Candidates need to demonstrate that they can analyze performance data, extract insights, determine strategy, and translate that into clear next steps.
- Strong combination of digital + traditional media planning and buying . They have seen too many candidates whose experience is primarily retail media.
- Must understand customer acquisition and full-funnel media strategy . Candidates should be able to provide a concrete case study demonstrating how their media strategy brought in new customers, built pipeline/demand, and ultimately grew the business.
- Strong executive communication and presence. Must be able to take complex data and insights and communicate them effectively to senior leadership while also developing and leveling up their team.
- Ability to quickly earn trust with senior stakeholders, peers and direct reports.
- Strong experience managing external agencies/partners , particularly full-funnel media planning and analytics agencies.
Ideal Background The sweet spot is someone who has both
media agency and brand-side experience . Agency backgrounds tend to provide the media depth, while brand experience provides stronger business acumen, P&L understanding, and connection between media investment and business outcomes.
Industry preference:
- Retail is highly attractive; grocery would be even better.
- Beauty, wellness and hospitality are also relevant.
- Experience with a business combining physical stores + eCommerce is a strong plus.
- Brand-only candidates may lack the required technical/media depth.
- CPG candidates working primarily through retail media networks such as Kroger Precision Marketing or Amazon Ads may have transferable experience, but Jackie is concerned about candidates operating at smaller scale or lacking hands-on depth with major platforms like Google and Meta.
Technical / Analytics Requirements Candidates should have meaningful experience with:
- Google
- Meta
- TikTok
- The Trade Desk and/or other DSPs
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Dashboarding/data visualization
- Power BI and/or Tableau
MMM/MTA and the ability to connect media investment to business outcomes are particularly important.
Scale & Business Impact - Approximately $60M-$70M annual media budget .
- This person determines how that budget should be allocated, spent and measured .
- Recommendations go to Jackie and the leadership team for approval, with CFO sign-off on budgets at this level.
- Participates in Weekly Business Reviews (WBRs) focused on questions such as: What did we spend? What impact did it have? What should we do next?
- Significant company growth creates another layer of complexity: 40 store openings this year and approximately 50 planned for 2027 , including the company's 500th location this year.
- Media strategy needs to support both the broader brand/business and local/new-store growth.
Key Cross-Functional Partners The Director will work closely with:
- Creative Director/team + creative agency: concepts, messaging, assets and prioritizing the narrative by week/month/quarter.
- Brand Director: liaison with merchandising around priority products, promotions and sales timing.
- eCommerce Director: eCommerce ecosystem includes Instacart, DoorDash and Uber Eats.
- Field Marketing: media support around new-store openings and local activations.
- Finance & Analytics: budget management and connecting media investments to business KPIs.
Compensation & Location - Base: $170K
- STI: 20%!t(MISSING)arget bonus - 80%!c(MISSING)ompany performance / 20%!i(MISSING)ndividual performance
- LTI: 25%!e(MISSING)quity grant in RSUs with a 3-year vesting schedule
- Hybrid: Tuesday-Thursday onsite at HQ; Monday/Friday remote
- Relocation package: Available
Interview Process - Jackie conducts initial Teams/video interview.
- Maximum of approximately 5 interviews/panel steps .
- Top 2-3 candidates will interview in person .
- Potential meeting with Mandy later in the process.
- Communication, executive presence and ability to articulate the "why" behind decisions will be heavily evaluated.
- Jackie is on PTO next week.
Candidate Presentation - Must Validate For every candidate submitted, I would make sure the presentation explicitly addresses:
- Analytical depth - specific examples of using data to change media strategy or investment decisions.
- Customer acquisition case study - measurable example of acquiring new customers/building demand and growing the business through media.
- Media breadth - digital + traditional, not simply retail media.
- Scale - size of media budgets personally managed/influenced and complexity of allocation decisions.
- Platforms & measurement - Google, Meta, TikTok, DSPs, MMM/MTA and dashboarding.
- Industry relevance - retail/grocery preferred; beauty, wellness, hospitality and physical-store + eCommerce environments relevant.
- Leadership - direct reports, team development and ability to elevate more junior talent.
- Executive presence - ability to communicate insights and recommendations to senior executives, including finance/CFO-level stakeholders.
- Agency management - experience effectively directing external media/analytics partners.
- Business/P&L orientation - ability to connect media spend to business KPIs rather than simply reporting media metrics. Search Administration
- Agreement is currently with Legal .
- Client will provide a carve-out/do-not-contact candidate list .
- Carve-out list expected by EOD.
- Send candidate submissions directly to Jackie and copy Cindy .
Bottom-line candidate profile: This is not simply a media buyer and not a retail-media specialist . The target is a sophisticated, highly analytical media leader who can own a $60M-$70M investment strategy across traditional and digital channels, prove how media drives customer acquisition and business growth, and confidently communicate those decisions at the executive level.
3 or 4 Bullet Points for Marketing
(If Priority/Retained):
Job Tags
Permanent employment, Local area, Remote work, Relocation, Relocation package, Monday to Friday